Aisle talk: The supply chain and mass retail, free or not so free market?!
Mass retail sucks! It used to be that retailers' focus was the customer's needs and trying to serve those needs. Retailers would pride themselves on getting the products that people wanted. Today, many make the same claim but in reality what they do is try to sell the stuff wholesalers and importers supply them with regardless of quality or customer needs. The supply chain is dominated by large importers and wholesalers who are completely disconnected from the customer, as such a supermarket for example can't serve the customer the way they should or would want to. The result of this is that supermarkets too have become part of the machinery of mass retail that is controlled by bulk buyers and wholesalers. Supermarkets developed tricks to try to sell crappy product to unsuspecting customers, they try to convince customers that they need a certain product when they really don't, they have become pushers working for an imperson al machinery of bulk trade. One tric...